Just a few days after dropping his latest single, “Hey Mama”, Aquila Records artist, Tilla, is here with the official video to the track.
‘Hey Mama’ is produced by budding production talents Otyno & Phantom, and mastered by seasoned sound engineer Sheyman. The video was executed by Clarence Peters’ Capital Hill Pictures and styled by Idiee Musa.
Nigerian hip-hop artiste and Chocolate Music act, Panshak Henry Zamani popularly known as Ice Prince has released a new video, “Feelings”.
The song, produced by ILLKEYZ was shot in Lagos by Canadian based director UAX and features cameo appearance from Ice Prince’s girlfriend Maima.
Now, under the newly minted Super Cool Cats initiative, which he insists is not a record label but a collective of talented individuals, Ice Prince takes the world in yet another direction with his latest offing, titled ‘Feelings’.
It’s certainly gonna be a Jolly Xmas to all cuddle bunnies and cupcakes as the “Skiborobo” crooner, Lil Kesh, has finally dropped the official video to his much acclaimed hit single “Is it because I Love You” featuring dancehall act “Patoranking” who spiced it up. To all who have anticipated the release of the visuals of the song, your wait wasn’t in vain, as Lil Kesh killed it in this video.
Dope video to say the least, the whole story behind the song and the twist at the end makes it a helluva video to watch out for this Yuletide season.
‘Is It Because I Love You’, produced by Young John the wicked producer, has its video shot by
Mavin Records megasuperstar, Korede Bello a.k.a Mr Godwin is wrapping up his successful year with a ‘Romantic’ video featuring Mavin Records first lady, Tiwa Savage.
The headies nominee and MTVbase number 6th artist of the year 2015, has had a good year so far with major endorsements from telco giant Globacom, and also becoming the first Nigerian Police Youth Ambassador, Korede Bello is one act you all should look out for.
‘Romantic’ produced by Don Jazzy, has its video directed by Mr Moe Musa was shot in London, UK.
One of the best female rappers in Nigeria, Eva Alordiah drops new jam ‘Kanayo’, certainly one jam all the hip hop heads will dig.
According to the singer, “I love when I work with artistes and Rappers who know how to get a good groove going! And you already know, Phyno and Reminisce are the absolute best at that!”
“Tintin, my longtime friend and producer is the Brain behind this song, and I must say I am ecstatic that he did! I love love love #Kanayo and I am looking forward to reading your sincere reviews and thoughts.”
There are several indigenous genres of music in Nigeria, they include Fuji music, Juju music, Apala music, Waka music, highlife music e.t.c. Although highlife music originates from Ghana in the 20th century, it is believed that Highlife came into Nigeria in the early 1930s but rose to prominence in Nigeria in the 50s.
The term ‘highlife’, which was coined in the 1920s, is thought to be a reference to parties by the European upper-class. Local bands played the musical accompaniment to the lavish events to which people aspired.
The music genre gained popularity among the Igbo people in the south-eastern part of the country through the Ghanaian highlife which was enjoyed by many in the country at that time.
Highlife music was the major music genre then, with lots of artists like Bobby Benson & His Combo who was said to be the first Nigerian highlife band to find audiences across the country. Benson was followed by Jim Lawson & the Mayor’s Dance Band, who achieved national fame in the mid-’70s, ending with Lawson’s death in 1976, afterwards, the big names in highlife music emerged in Nigeria, though many of these big names are no more, including Chief Osita Osadebe, Oliver de Coque, Prince Nico Mbarga, Sam Akpabot, Orlando Owoh, Bobby Benson, Bala Miller, Inyang Henshaw and Cardinal Rex Lawson, Charles Iwuegbue, E.C. Arinze, Inney Uguseh, Celestine Ukwu, Eddy Okonta and many others. The sound, of which there were a few variations, generally combined multiple guitar rhythms with a brass band backing, as well as various percussion instruments.
Highlife music is still a big deal in eastern Nigeria. Rather than being looked upon with the quaintness and occasional affection it enjoys in western Nigeria, it is the music of festivities. Weddings and funeral rites everywhere from Asaba to Afikpo have local Highlife bands providing entertainment drawn from a huge repertoire of songs.
Highlife music became rebranded in Nigeria by singers like Flavour N’abania, J Martins, Bracket, Wizboyy, 2 shotz, and late MC Loph, they have made the highlife music brand more popular beyond Nigeria, winning several awards and making several hit songs to their massive audience who always enjoy their melodious songs.
Music charts in Nigeria does not have any real history, though music charts are mostly done based on preference in Nigeria. Taking a peek in America’s music chart, it all started on January 4, 1936, Billboard magazine published its first music hot parade. The first Music Popularity Chart was calculated in July 1940. A variety of song charts followed, which were eventually consolidated into the Hot 100 by mid-1958, when billboard officially started charts and now billboard’s chart is one the most trusted music charts.
The music chart, depending on the category (Weekly top ten hits, yearly top ten rap singles, top singles, top pop albums and so on) is usually based on sales, airplay, streaming and sometimes reports from various DJs.
Coming back to Nigeria, to make a music chart based on sales (both physical and digital) can be a herculean task, though piracy can be a very big issue in the Nigerian Music Industry, but some of Nigerian artists put their songs out for free just to have presence and promote their music across Nigeria. Another setback is the unavailability of music distribution networks in Nigeria, there are also few digital stores that are legitimate and can help monitor the sale of a music but with hundreds of blogs where songs are being downloaded in Nigeria it is quite difficult to have a reliable music chart in Nigeria based on sales.
Another factor in making up music charts in Nigeria is airplay, be it via radio or television, this usually happens more when there is a business relationship between record labels or independent artists and the presenters. In a situation where the official Dj of a record label works with a radio station or television station there is no doubt the Dj would be playing music of the artists on his record label more either for promotion or to get them into charts (even if the music is not good enough) and if there is a beef between a radio station or television station and a record label or an artist, there is a big chance the artist’s music might never be aired for whatever reason as seen between “Soundcity” a popular music channel and ”Psquare” one of Nigeria’s biggest acts. Radio and Television can be so helpful in getting a song on the chart as a Record label needs the airplay to deliver the music of its artists to an audience of radio listeners so also the Tv and Radio stations needs music programming (like top ten music in Nigeria, new music e.t.c) to their audience. Radio and Tv are traditionally the best way for a record label to get the recorded music heard by the public, with over 400 radio and Tv stations in Nigeria, airplay is a very good factor in making music charts in Nigeria.
Lastly, streaming is also a considerable factor in making music charts, but Nigeria is a country where people cautiously use their data (cause data is quite expensive), and the presence of few streaming platforms (that are not really relevant) is not helping. Streaming might not be an option in the making of music charts in Nigeria as people would rather download music than stream music in Nigeria.
In conclusion music that makes charts in Nigeria are songs that have lots of airplay (both on Radio and Tv) and lots of promotion and probably if one is an A-list act, then the one curating the music chart in Nigeria uses his discretion more than he uses facts.
Music Producers in Nigeria are arguably the major part of Nigeria Music Industry, back in the days we had more of live bands with different band members having a specific role to play, unlike now that we have one music producer that blends the drums with the guitar with the piano and other musical instruments.
The Nigeria Music Industry, though it has always being big, has gotten bigger, not because we have better musicians that the ones in the 90s, but because we have better music producers. The contributions of these talented men and women who ‘break their backs’, have sleepless nights trying to help an artist make a better and more presentable hit to the public, so the fans can listen and dance to.
Great music is not just about the artist knowing how to sing or having perfect lyrics , music producers help to make it happen, they help to put the song together in a way that it would appeal to listeners and move them to buy. This takes time, attention and dedication of a professional music producer. These producers are usually the brains behind high quality songs that command regular airplay on radio and television in Nigeria.
The Nigerian Music Industry has lots of music producers that know their craft, that Nigerian songs are being talked about and making waves all over the world is a testament of the quality of work these music producers put into making the beats. Getting the service of a good music producer means one must be willing to pay between a hundred thousand #100,000 and #1,500,000 depending on the producer, though some of these music producers think they deserve more than what they are getting, probably because they make the music a hit and the artist takes all of the credit, nevertheless their great contribution can never be over emphasized.
Recently, Nigerian musicians are making collaborations with international superstars willingly making music with Nigerian artists sometimes forgetting the producer which might be okay. Also Alicia keys shared a video of her dancing to Wizkid’s jam ‘Ojuelegba’, a song produced by Legendury beatz , though she might not know what ‘Ojuelegba’ means but the beat definitely got her moving.
Below is a list of Nigerian music producers (in no particular order) that has helped in reshaping the Nigerian Music industry.
Masterkraft, Chopstix, Spellz,DonJazzy, Fliptyce, YoungD, JaySleek, Deevee, BabyFres, GospelOnTheBeat, Altins Mavin, Jesse Jagz, Sossick, Pheelz, Young John, Leriq, Samklef, ID Cabasa, Puffy T, Tee Y mix. Dokta Frabz, J sleek, Terry G, Sarz, Shizzi, Wizzy Pro, Selebobo, D tunes, Del B, Shizzi, Cohbams Asuquo and many many many others.
In conclusion, Producers help a music become a hit, the artists take all the credit.
Dj Xclusive premieres the video to his banging tune ‘Rassa’ featuring South African diva Fiesta Black. ‘Rassa’ is a song off his successful debut album “According to X”. Dj Xclusive exhibits a clear-cut maturity of his musical style over time, while retaining the signature flair and spark that made him an entertainment colossus on the African continent.
GWorldwide superstar and woju crooner, Anidugbe Oluwatobiloba Daniel, popularly known as Kiss Daniel, has released the video to his latest tune ‘Good Time’.
G-Worldwide Entertainment act Kiss Daniel is not a musician who believes in half measures, and after tantalizing the earbuds of his fans with hits such as “WOJU”, “LAYE”, “RABA”, and more recently MOLUE alongside label-mate Sugarboy, he returns with this heavy afrobeats track “GOOD TIME”.
The artiste, who recently was crowned The Most Promising Act to Watch in Africa at the recently concluded AFRIMA AWARDS, enlists the services of Fiokee (the guitarist behind “Woju” and “Laye”) to add live guitars to this DJ Coublon production.
The track is heavy on percussion, and early reviews suggest that this is a masterpiece from the rave of the moment, Kiss Daniel, to round off a year where his consistent hard-work has seen him get more media mileage, awards, and nominations at this year’s HEADIES and NMVA AWARDS.
‘Good Time’ produced by Dj Coublon shows Kiss Daniel having a good time in the Aje filmworks directed video.
HKN act, Bred has dropped one of the most anticipated video of 2015 ‘Cucumber’ featuring international superster Akon. Bred dropped ‘Cucumber’ audio on the 21st of september 2015 and the song ‘cucumber’ is unarguably one of the best songs by Bred.
‘Cucumber’ has its video shot in Atlanta by Jake Hart & Joey Wint.
SMD act and 2015 Headies next rated nominee, Reekado Banks has dropped the highly anticipated video to one of his banging tune ‘Sugar Baby’ which was produced by SMD boss, Don Jazzy.
In the video, Reekado plays one of the grooms men at a wedding who is captivated by the beauty of one of the guests. The hilarious video directed by Mex, features cameo appearances from Tolu, Adekunle Gold, Seyi keyz, Mr 2kay, Pepenazi, Skales, Di’ja, Korede Bello, Ketchup, Dr Sid and Mavin boss, Don Jazzy….