Goldberg Conference “Ariya Repete” Focus on Yoruba Music

By temitope, Lagos Nigeria.

The 3rd Annual conference, “Ariya Repete” themed “Evolution of Yoruba Traditional music and the influence on modern Nigerian pop culture” holds at Park-Inn by Radisson, Abeokuta today.

 

 

This year’s roundtable conference has in attendance key stakeholders from traditional institutions, entertainment industry, musicians of the Fuji and Juju genre, music producers, and record label owners, music enthusiasts, historians, art reviewers, critics, members of the academia from across the Southwest of Nigeria and the media.

 

In attendance are keynote speaker, Dr. Kola Adesina, Sir Shina Peters, Grammy Award winner, Olalekan Babalola, Hakeem Adenekan, Popular actor, Odunlade Adekola, Hakeem Adenekan, Wale Thompson, Chief Clement Ige representing King Sunny Ade on the panel and many more notable people.

 

The panel members for this year conference includes, Sir Shina Peter, Mr. Lekan Babalola, Mr. Muyiwa Osinaike, Prof. Olawole Fadipe, Wasiu Ayinde – K1 Ultimate, Taye Currency, Jawon, Clement Ige, Wole Sorunke (MC Murphy), and Hakeem Adenekan where they all discussed the Yoruba music and how it has impacted and continues to impact on the modern pop culture of Nigerians.”

 

Speaking at the conference, keynote speaker, Dr. Kola Adesina, Head, Department of Mass Communication, Crescent University, Abeokuta talks about music being an integral part of the Yoruba culture. “Music contributes an integral part to the Yoruba culture. You cannot separate music and drum from the Yoruba culture. Yoruba music in its totality involves drumming, singing and dancing” he explained.

 

Grammy Award winner Olalekan Babalola also talked on the influence of traditional drums on pop music in Nigeria. The conferences wrapped together is highly educative as promised by the Senior Brand Manager – Regional Mainstream Brands of Nigerian Breweries, Funso Ayeni.

 

Following the Roundtable discussion will be the annual Ariya Repete music talent hunt audition for upcoming Juju and Fuji artistes holding across eight cities including Ilorin in South-West Nigeria.

 

The Roundtable conference is an initiative of premium quality lager beer, Goldberg, and is the first ever roundtable conference on Yoruba music in Nigeria attracting stakeholders from traditional institutions, the academia, the entertainment industry and the media to provide informed thoughts on sustaining and promoting the rich heritage of Fuji and Juju music.

See more photos from the event:

IMAGE CREDIT: INSTAGRAM

 

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